I love this quote, “Our Youth are not only the future but God’s gift to the Church and society today.” With a group that numbers at nearly 2 billion strong around the world, they are every brand’s next best customer. One major challenge connecting with this group will be trying to break through the extreme digital clutter of their lives. Between SnapChats, Instagram, YouTube, and Twitter, finding a pathway through all that won’t be easy. However, even with all those barriers, as this next generation makes their mark on the world the church should be encouraged. Before we go much further, let me describe this group.
From an article From Intervarsity Press:
According to Greg Jao, “Generation Z is the population that grew up after 9/11. So the 9/11 reality of a world that’s filled with war and terrorism [and] collapsing economies has been the only reality they know.” …
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